Why Nest didn’t build Google’s competitor to the Amazon Echo
When @Google unveiled a new smart device for the home in May, many commentators online asked the same question: Why wasn’t Nest, #Google ’s smart-home company, unveiling it? Fair question. Acquired in 2014 for $3.2 billion, #Nest brought CEO Tony Fadell, a former @Apple exec who had created the #iPod, and a band of #Apple designers and engineers to #Google. At the time, several publications and pundits said that Nest was bringing to Google not just its devices, but Apple’s sensibility and execution — a blueprint to be the internet giant’s de facto consumer hardware arm.