Why Facebook Views AR As Its Next Big Platform
Smartphones are great, but they are not the future of communication. Big technology companies know this.
That’s why, with the help of the company that makes Ray-Ban and Oakley sunglasses, Facebook wants to put artificial intelligence computers on your face, according to a CNBC report September 17.
Mark Zuckerberg, chief executive officer, has a well-documented affection for platforms of the future. When he announced the surprise $19 billion purchase of Oculus VR in 2014, he promised the company was getting ready for the platforms of tomorrow. He then opined Oculus had a chance to change the way we work, play and communicate.
Five years later, VR is still far from mainstream. Despite the promise, there has been no discernible clamoring for face-mounted computers.
Two years ago, Facebook broadened it research to include augmented reality. Its Reality Labs opened a campus in Redmond, Wash., and quickly began attracting world-class researchers, developers and engineers. They went right to work on pushing the limits of computer vision, perception science, eye/hand/face/body tracking, and even brain-computer interfaces.
The big idea was to merge the physical and digital worlds with next-generation wearable AI devices.
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