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Categories: VMware

#VMware on Monday revamped the deal registration portion of its channel program in a move to get its partners to focus less on the traditional server virtualization business and more on readying customers for what it calls next-generation software-defined data centers. The changes to VMware’s Advantage+ partner program stem from the need for the vendor to move its channel program from one focused on projects to one focusing more on the subscription business, said Ross Brown, senior vice president of VMware’s worldwide partners and alliances. Starting this week, VMware will move from offering a single incremental deal registration discount to one that offers different discount levels based on which solutions best serve customers’ changing requirements, Brown told CRN.

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