The new Dell Technologies: 6 things you need to know
#DellTechnologies is thinking like #Alphabet / #Google Dell Technologies will be a mix of independent units tethered to each other. That’s similar to Alphabet, which has a bunch of independent units led by Google working closely with each other. The Dell Technologies units will continue to function independently, but also work together to offer integrated products like hyperconverged systems that mix Dell’s servers, #EMC ‘s storage, #VMWare virtualization, and private-public cloud assets. Being attached to other units will push the company’s growth into high gear, said Jeremy Burton, chief marketing officer at Dell. Independent units will be able to innovate and grow organically, but will report to mothership Dell Technologies. Overlapping products are not in immediate danger The Dell-EMC merger made sense because the assets were compatible, particularly Dell servers, EMC’s storage arrays and VMware virtualization assets. Before the merger was completed, Dell made space for EMC’s assets by agreeing to shed its software business for $2 billion to equity firms Francisco Partners and Elliott Management. It also sold its IT services businesses for $3 billion to NTT Data. There are still some overlapping cloud, security, and storage products, but Dell Technologies won’t kill them off immediately. Over time, the company will make decisions about merging assets or discontinuing products. But for now, Dell executives wanted to reassure existing customers the company was keeping all products. There will be no changes to the PC business There will be no changes in the PC business, Dell says. Driver development won’t change, and customers will get the same level of support. The company will continue to offer XPS, Alienware, and Inspiron PCs, and it will explore new areas of growth. In fact, Dell plans to show groundbreaking products at CES early next year, and displays will be a big area of focus for Dell Technologies, Burton said. Virtual reality and augmented reality are also a big part of the company’s future.