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Amazon Personalize is a machine learning service that generates customer recommendations for any application running on AWS infrastructure. Personalize provides an AWS recommendation engine, which means data scientists and engineers don’t have to craft AI programs from scratch.

Personalize draws on Amazon’s extensive experience in recommendations for the company’s own storefront, but Amazon stated the data from Personalize use will remain private for the businesses that adopt it.

AWS developers should consider the engine for several reasons. Personalize integrates directly into AWS workflows, with separate APIs for personalization and recommendations. It can continuously improve over time using reinforcement learning. Personalize manages the complexities of selecting the right algorithm, training and updating the AI model, and correlating accuracy metrics, for dynamic recommendations within applications.  

Rad more about Amazon AI here:

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