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Categories: Amazon AWS AWS Connect Microsoft

On Tuesday, #Amazon Web Services, the online retailer’s massively profitable cloud computing arm, introduced #AWSConnect — a new service that lets businesses set up their own call centers built on Amazon’s own customer service tech. There are two big things to note with the launch of AWS Connect. First, it’s just another example of how aggressive Amazon can be when it breaks into new markets. There are lots of call center software companies out there, some of which require expensive switchboard hardware to get started. AWS Connect is a price-competitive alternative that also offers customers the ability to set up Alexa-style voice menus. The other thing is that, at first blush, #AWSConnect looks like it could compete with customer service products from #Salesforce, the $58 billion enterprise software company that’s become Amazon’s BFF after its relationship with #Microsoft fell apart. But the two companies are using it to highlight just how tight their bonds have become, with Salesforce actually integrating with AWS Connect today. “I’m spending probably too much time in Seattle,” where Amazon is based, jokes San Francisco-based Salesforce Executive VP of Strategic Alliances Ryan Aytay.

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