Lenovo Target HP and Dell In New PC Marketshare Battle
@Lenovo is set to kickstart a head on battle with @Hewlett Packard and @Dell in an effort to grow their share of the Australian B2B, consumer and enterprise, PC markets. According to Nick Reynolds the Chief Marketing Officer for Lenovo the Chinese PC Company is sitting in third position behind Dell and HP despite having what he describes as a “superior product offering”. He said that since Lenovo entered the Australian consumer PC market awareness of Lenovo has lifted from 10% to 50% and that in 20218 he is looking to lift that even further with an aggressive line up of new products particularly in the commercial and B2B markets. Key to their strategy is a new generation of Lenovo products, that include a new X1 Carbon notebook, an X1 Yoga and an X1 tablet compete with built in projector. The Chinese Company is also set to release a brand-new Think Smart Hub for business collaboration. With its black soft-feel cover, the ultralight ThinkPad X1 Carbon also has built in facial recognition, a fingerprint reader, built in global LTE capability, as well as rapid charging capability that delivers 15 hours of battery life from one hour of charging. Another key product that is designed to deliver better collaboration and communication capability for small business is a unique Skype For Business ThinkSmart Hub. This device allows business to manage connectivity using the recently expanded Skype for Business that is now built into Microsoft’s Office 365 offering.