Leading Like Jeff Bezos Or Elon Musk: Lessons From Their Contrasting Styles
Whatever your views of Jeff Bezos and Elon Musk, it’s hard to argue with their success at creating and leading innovative organizations with daring missions. Jeff Bezos leads Amazon and Blue Origin, the space company that wants to take you to the moon. Elon Musk leads Tesla and SpaceX, the space company that wants to take you to Mars to join a colony. Collectively the companies they lead have generated over $1 trillion in market value over the past 10 years. So it’s not surprising that Bezos and Musk are tied for the No. 1 spot in our 2019 Forbes ranking of America’s Most Innovative Leaders.
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