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Hewlett Packard Enterprise is stepping up its ProLiant SMB sales charge with a new FlexOffers program that opens the door for partners to get custom systems from distribution.

The new FlexOffers program—which is set to be rolled out in mid-February—provides the ability for partners to deliver ProLiants with a degree of customization from distributors’ stock within 48 hours. That’s a dramatic breakthrough given that kind of customization would have taken several weeks before the FlexOffers program.

“We think that’s a really compelling offer for our partners serving this customer segment that our competition is frankly not able to offer,” said Hewlett Packard Enterprise North America Managing Director Paul Hunter in an interview with CRN.

“We have got aspirations to significantly grow our SMB business, which we think is a great opportunity for partners, and our competitor does the majority of their business [there] direct,” said Hunter, referring to rival Dell Technologies “We feel there is a disproportionate opportunity for partners here. The same is true for state and local government and education business.”

HPE—which ships four servers and 46 terabytes of storage every 60 seconds—is engaged in a heated server market-share battle with Dell. In the 2020 third quarter ended Sept. 30, market researcher IDC declared a “statistical tie” between HPE and Dell in the battle for the No. 1 worldwide server revenue market share.

Dell shipped 502,409 servers in the third quarter with 16.65 percent revenue market share, according to IDC, compared with 425,117 servers and 15.94 percent revenue market share for HPE.

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