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HPE is driving a campaign through the channel to promote HCI (hyperconverged infrastructure) with the aim of encouraging customers that have already invested in the technology to look at upgrading, or those fresh to the concept to invest.

The campaign has been running in the UK as a pilot project and the plan is to roll it out to other territories.

Lewis Simmonds, UK channel sales leader at HPE, said the company was keen to get partners and customers to view its offering, dubbed HCI 2.0, as a step forward from legacy installations from other vendors.

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