Forget Identifiers: The Future Of Ad Tech Is #AI

#Apple ’s new software update, currently in beta and set to launch this fall, will include a major privacy change that may disrupt the current ad tech industry. iOS 14 will ask users if they want to opt-in before sharing their IDFA identifier with app developers who use it to target them with ads. 

#Facebook has attempted to take control of the narrative, criticizing Apple for making it difficult for advertisers to effectively target users through nonconsensual data usage. 

Read more here:

https://www.forbes.com/sites/rebeccabellan/2020/08/30/forget-identifiers-the-future-of-ad-tech-is-ai/#6754851c57e1