Dell EMC Announces First-Ever NASCAR Sponsorship; Helps JTG Daugherty Racing Transform Digitally
Today, #DellEMC announces that, for the first time ever, the company is sponsoring a #NASCAR team, #JTG Daugherty Racing. Through this partnership, Dell EMC is working with JTG Daugherty Racing to help provide a competitive edge through the implementation of technology within the race car, on the track and at the shop. Specifically, the JTG Daugherty Racing team is using Dell IoT and client solutions and Dell EMC enterprise technologies to help improve performance of the team at the racetrack and manage shop floor operations. This collaboration is reflective of the growing trend within NASCAR to leverage more powerful technologies and data in new ways to help improve performance at all levels of the race team – for the drivers, throughout practice and testing and at the track on race day.