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Categories: DELL Dell Technologies EMC

#Dell is grandfathering #EMC partners into the #DellPartnerDirect channel program at their current level, according to solution providers who have been briefed on the strategy. The new strategy means EMC’s top partners join the Dell program with their current top-tier status, giving them all the pricing, discounts and MDF made available to top Dell partners, according to a high-ranking executive at a national solution provider that works with both Dell and EMC.  EMC partners said the move should accelerate Dell sales within EMC’s partner ranks on day one of the landmark merger. “It shows enormous sensitivity to the partner community,” said one solution provider executive. “They’ve done a really good job of paying attention. There are still a lot of questions, but my expectation is that we’re going to be happily surprised with what comes out in February.” Dell executives have said the companies’ channel programs will be run in parallel until Feb. 1, when Dell’s fiscal year begins. By then, the company expects to have established a single program.

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