CRN Exclusive: Dell Technologies CMO Burton On His Pending Departure And What’s Next
Taking A Break, Prepping For The Future @Jeremy Burton, chief marketing officer of @DellTechnologies, will be relinquishing his role and passing the baton to @Allison Dew, a 10-year Dell marketing veteran who most recently led marketing for Dell’s Client Solutions Group. Burton has been the public face for Dell, and before that @EMC, @Symantec, and @Veritas. At @Dell, he was probably the most recognized person in the company save CEO @MichaelDell himself. At Veritas, he was famous for his filmed spoofs of “The Matrix” and “Indiana Jones.” In the latter, he played “Utility Jones” fighting against his then-rival and future employer EMC. Burton joined Dell Technologies when that company acquired EMC. During the two years since, he spearheaded Dell’s global marketing structure and strategy and managed the company’s enterprise marketing. Just as important, Burton played a key role in corporate development, including leading its merger and acquisition and venture capital investment activities. CRN had an opportunity to discuss Burton’s pending departure and his plans for the future. To see if those plans involve more than watching the World Cup, turn the page.