Battle of the brands: Lenovo and Nintendo become the most popular firms online
The latest trend report from social monitoring firm Brandwatch has found that #Lenovo, #Nintendo and #Samsung are leading the way on social media in terms of establishing themselves as firm tech fan favourites.
#Microsoft, #LG, and #Apple are leading conversations around computers, mobile phones, and TVs, with more specialised brands like Nintendo and #Bose performing best for “audio, gaming and wearables”.
But newer sectors such as drone technology and VR are still in a “constant state of flux”, with the report stating brand leaders are constantly changing depending on campaigns and events.
Perhaps unsurprisingly, the report also found social audiences of leading tech brands skew “heavily male”.
Social influence was evaluated across a number of metrics: social visibility, general visibility, net sentiment, engagement and reach.